Here I am again as cheerleader of small businesses --a critical sector of the economy.

There's another contest sponsored by Pitney Bowes who will provide a suite of tools to help one lucky small business with their communications campaign to increase awareness and sales. So now you have a chance to give them free exposure (by sharing this link to your contacts via email and Facebook) and by voting!

In reviewing some of the entries, there is a real need for this contest. Many of these are one person operations pursuing their dream (GOOD FOR THEM!) However, I see many entries who have not clearly described or communicated exactly what their business offers. Luckily there's a way to leave a comment on Facebook so I left some helpful tips.

Here is my SELECTION:

Rosie's Swim Center for Dogs. Not only did I select this because I'm an animal lover, but equally important, Rosie's Swim Center for Dogs clearly communicated the service and benefit they offer. Including a video and adding their blog website in their entry was very smart as well.  They follow my philosophy--it's not about the professional web design or photos, it's about the content! In this case, they shared their story succinctly and actually showed their service via the video.

You don't have to spend a lot of money to start a small business. I'm confident Rosie's Swim Center will make the most of their winnings to help dogs, post surgery or with injuries (maybe one day for cats too)

Swim therapy is heavily used for humans, so why not for dogs after surgery or age-related ailments? Please VOTE for Rosie's Swim Center by clicking here!

Here is their blog/website.  Please support it by adding your comment!